citizenM: NYC launch campaign
(OOH, ambient, content, hotdogs)

At KesselsKramer, I was the lead writer on quirky Dutch boutique hotel chain citizenM, peddling their own unqiue brand of ‘affordable luxury’. I wrote all their comms from emails and social posts to hotel signage including the entire launch campaign for their inaugural NYC Times Square location. Fuhgeddaboudit.

Role: Creative | Hotdog eater