Dettol - ‘Spread the love, not the germs.’
(Brand Relaunch)

TV | Print | Digital | Social | Everything

‘The people we love, love spreading germs.’
Let’s face it, our loved ones are disgusting, germ
spreading pigs. But don’t worry, Dettol’s got
you covered.

We wanted to move Dettol away from cold, clinical
‘bottle of death’, to something warmer, more human
and insightful. So we made an ad about a family
spreading their germs all over the gaff.

Role: Creative