Dettol - ‘GermWare’
(Activational)

‘Turning things that spread germs into things that kill them.’

Your TV remote is 20 times dirtier than your toilet seat. Charming.
So to let people know that the germiest things in the house
aren’t necessarily the ones you think, we created ‘GermWare’,
where we took the germiest household items and made them
out of copper. Why copper? Because it’s naturally antimicrobial
and just like Dettol also kills 99.9% of germs too. Which
was convenient.

Role: Creative