Nuromol - ‘Hit Pain Hard’
(Brand Launch)

Nuromol, (made by Nurofen) is a tough combo of
ibuprofen and paracetamol (see what they did there?)
It’s the most powerful painkiller available over the
counter. Which is what the clients wanted to say. So,
rather than the usual cheesy, people pretending to
be in pain shots, we used a tough metaphor with a twist.

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Role: Creative Director | Creative