citizenM Hotels
(NYC launch campaign)
At KesselsKramer, I was the lead writer on quirky Dutch boutique hotel
chain citizenM, peddling their own unqiue brand of ‘affordable luxury’. I wrote
all their comms from emails and social posts to hotel signage including the
entire launch campaign for their inaugural NYC Times Square location.
But hey, fuhgeddaboudit.
Role: Creative | Hotdog guzzler
Media: OOH | ambient | content | hotdog stands | stretch limos | hotel luggage trollies
‘Swan Song’
Signage, see.