Nuromol - Hit Pain Hard
(Brand launch)

Nuromol is a tough combo of Nurofen ibuprofen and paracetamol
(see what they did there?). It’s the most powerful painkiller available over
the counter. Which is what the clients wanted to say. So, rather than
the usual cheesy, people pretending to be in pain shots, we used a tough
metaphor with a twist.

Role: Creative Director | Creative
Media: TVC | Digital | Social | Print | OOH

‘Skittle Smash’ (20”)

‘Skittle Smash’ (6”)