Dettol - GermWare
(Activational)

‘Turning things that spread germs into things that kill them.’

Your TV remote is 20 times germier than your toilet seat. Charming.
So to let people know that the germiest things in the house are actually
the ones no one ever cleans, we created ‘GermWare’; household
items made out of copper. Why copper? Because it’s naturally antimicrobial
and just like Dettol also kills 99.9% of germs too. Which was handy.

Role: Creative | Copper foiler