Dettol - Spread The Love, Not The Germs
(Brand Relaunch)

‘The people we love, love spreading germs.’ Basically, our loved ones
are disgusting, germ spreading pigs. But don’t worry, Dettol’s got you
covered. We wanted to move Dettol away from cold, clinical ‘bottle of
death’, to something warmer, more human and insightful. So we made
a film about a family spreading their germs all over the gaff.

Role: Creative
Media: TVC | Digital | Social | Print | OOH

‘Unstoppable Siblings’

We even got the Goggleboxers to review our ad.

‘Show us your germ face’
Even the internal launch idea at Reckitt HQ was a germy affair. And if
you’re wondering, yes we did Dettol the perspex every time.